It's the first day of 7-in-7 project, which is about completing one project a day, for 7 days.
Following my Thesis review with Kyle Li, I realized that I didn't know my target audience (Generation Z) as well as I had thought.
So, I have dedicated a day to understanding who they are (primarily in the United States) and what kind of stories would work best for my thesis.
This project is my interpretation of the 992 user responses that the New York Times had collected in 2018 from GenZ in the US.
I found this resource diverse and a good sample set to study. It includes teens and early adults from different ethnicities and cultural backgrounds.
Contextualizing these responses, I have grouped them in 5 categories:
PS. Because of the sheer size of the sample, it took me 2 days instead of one to read, analyze and categorize every one of them.