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Venus Design Story
The design story behind five lines of Venus Remedies corporate stationery, made visible on the web.
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Corporate stationery does not look like design work. It looks like paper. But every colour choice, every typeface, every proportion carries a decision. At Venus Remedies, a pharma company, the stationery runs in five signature lines, from executive notebooks to welcome kits. I wanted to show the thinking behind it.
This walks you through each piece: the colour palette, the typography, how every decision connects to the company's brand identity. Rich visuals carry the story. Small, careful animations hold it together.
August twenty twenty-five. One of the earliest things on my shelf. Built in HTML, CSS, JavaScript, and GSAP. Accessible to the WCAG AA standard, scored against CLEAR, my own review framework.
It's launched. The invisible parts of design are worth seeing.
Narrated in my own cloned voice, generated with ElevenLabs v4.
Corporate stationery looks like paper. It’s actually a set of decisions: about colour, type, and what the brand wants to say before anyone reads a word. Venus Design Story is an interactive web piece that makes those decisions visible.
Venus Remedies has five signature lines of stationery, from executive notebooks to welcome kits. I didn’t design the stationery. I wanted to show the thinking behind it: the care and intention that usually stay invisible.
The piece walks you through each line one at a time. For each one, you see the colour palette choices, the typography decisions, and how they tie back to the company’s brand identity. Rich visuals accompany every step. Careful micro-interactions give it a rhythm you feel as much as follow.
I built it in HTML, CSS, JavaScript and GSAP. It meets WCAG AA accessibility standards and scored 46 out of 50 on my own CLEAR review framework. I vibe-coded it with AI, starting in August 2025. It’s one of the earliest things on my product shelf, and it’s launched.
The making
- HTML
- CSS
- JavaScript
- GSAP