I designed BizCom in 2017 for Spine Software, the company I founded two years earlier to bring digital transformation to traditional businesses.
The problem was concrete: inside any company, communication fractures across too many channels. A colleague might send a call, then follow with an SMS, then drop a note in chat, then forward something by email. Each channel sits in its own silo. That fragmentation costs attention – every switch is a small tax on the person trying to get work done.
BizCom brings all of it into one uniform interface: chat, email, SMS, calls, documents, and to-dos. The color-coded notification system does a lot of the heavy lifting. Green signals a call, red an SMS, orange a chat, navy an email, light blue a to-do, and purple arrives when several types stack up at once. You can triage at a glance, without opening each app, which reduces cognitive load.
I also designed Chatty, BizCom’s mascot. Chatty’s body spells out B-I-Z-C-O-M, letter by letter, with a friendly face on top. A productivity tool can feel cold; I wanted something approachable instead.
The design work spanned branding and app screens, built across CorelDRAW, Photoshop, Illustrator, InDesign, and Adobe Comp. BizCom shipped on Android and iOS.