The problem with explaining blockchain is not the technology; it’s the assumption that one explanation fits everyone.
In 2018, at Parsons, I built five distinct projects – one for each of five audiences: kids, teenagers, graduates, professionals, and the elderly. Each piece adapted both the content and the medium to match how that group already thinks. For kids, I leaned on simple analogies and visual storytelling. For teens, something more interactive and conversational. Graduates and professionals got a more technical treatment. For the elderly, I started with familiar ideas and kept the language close to the ground.
The entire collection came together in twenty-four hours. That constraint made it a pressure test for rapid ideation and clear communication across very different audiences.
Design can bridge the gap between a complex technical idea and everyday understanding, but only when you treat the medium as part of the message. Repackaging the same content into a different visual form changes nothing. Rebuilding the argument from the audience’s vantage point changes everything.
The collection lives here as seven videos, with PDFs for the graduate and elderly pieces. The reading that informed it – from HBR, BCG, and TED talks – is included too. I made it all in Illustrator, After Effects, and Premiere Pro.
